Fresh Perspective.

Uncommon Insight.

Meticulous data-driven discovery.

…develop insights that will accelerate any business.

Jim Guttormsen and Paula Clarke are incredibly strategic and creative researchers who really understand how to develop insights that will accelerate any business. Their analytical know-how, their ability to pioneer leading edge methodologies and analyses, and their fine attention to detail are also incredibly value-added.

Jim and Paula, backed by a brilliant team, bring new thinking, a breath of fresh air and a kind, upbeat spirit to any project. I fully recommend GC Metrics to any Insights professional.

Tracy Luckow

Director, Strategy & Insights
The Dannon Company

 GC Metrics stands out…

In a consumer research landscape that is increasingly dominated by the equivalent of 'big-box' stores (with giant conglomerates and ever more acquisitions), GC Metrics stands out like the trusted boutique on Main Street. They combine diligence and methodological know-how with a flexibility that comes from really knowing you and the needs of your organization.

Manoj Fenelon

Director, Strategy & Insights

…my go-to people for brand development.

Jim Guttormsen and the GC Metrics group have become my go-to people for every aspect of brand development. They cover it all, from marketing insights to packaging and research. I call them whenever I need to hear the truth.

Jim Bouton

Entrepreneur and creator of "Big League Jerky" meat snack products. Also former pitcher for the NY Yankees and author of the all-time best selling sports book, Ball Four, selected by the New York Public Library as one of the "Books of the Century"