We help our clients:
- Identify new product opportunities... benefit screens, white space identification, problem detection.
- Extend current brands... brand stretch studies, market structure, line optimization, flavor screening.
- Understand their customers and market... attitude and usage studies, market segmentation, habits and practices, diary studies.
- Develop/refine brand positionings... brand equity and image studies, concept testing, name testing.
- Maximize product and packaging appeal... taste testing, home use testing, product reformulation and cost reduction, functional package assessment, label graphics studies.
- Optimize consumer messages... copy testing, claims tests, legal claims substantiation.
- Evaluate pricing strategies... price sensitivity studies (Van Westendorp model), with trial and revenue components.
- Monitor in-market strategies and performance... tracking studies, awareness/trial/usage studies, trier satisfaction research.
In addition to the above, we craft many studies that do not fall into any classifications, but instead are "one-offs" requiring a singularly one-of-a-kind approach.
334 Underhill Avenue, Building 4
Yorktown Heights, NY
914.455.3602 tel 914.455.3601 fax